When I started out in affiliate marketing(AM) I was advised to select a topic that you are interested in.  The reason for this is you will find it easier and write better content if you understand and have a passion for a particular subject.

With my wife and I both being involved in this business we bring 2 separate sets of passion to the table which gives us a broader range of niches that we can write about.  Being the fountain of ideas that we are we still come up with domains and niches that neither of us know a jot about.  Ice Skates.org.uk was an idea we came up relatively quickly after we began on our AM journey and all of the content was written externally for us.  Just because you don’t know a particular subject if you have the means then I wouldn’t hesitate to get a content writer involved to produce your website copy for you.  We engaged a university student to produce some graphics for the website and within a relatively short time period (3 weeks) the site was ready for it’s launch.

Since then we have added all sorts of different niches to our portfolio and currently have 30 sites developed with 10 waiting in the wings!  With such a diversification we benefit from the following:

  • Evening out of seasonal trends
  • Fresh content as you are working on different subjects each day
  • A wide range of product sales from high ticket items to low value items
  • Better relationship with networks as you promote more of their merchants

As an example here are the sort of products that we sold yesterday 11th Oct 2010

  • Piano
  • Oak furniture
  • Something naughty from lovehoney
  • Windscreen Wipers
  • Cake tins
  • Cake storage tins
  • Chef Knives
  • Toys
  • Books
  • CD’s
  • DVD’s
  • Pamper Hampers
  • Photography Equipment

Don’t be afraid to try new niches, you may be surprised how well they can perform!