Archive for February, 2011
I was looking at ways to increase the conversion rate on one of our websites so I was on the lookout for some software to help me “see” what the visitors were doing.
I know that a lot of this could be gleaned from Google Analytics but what I was looking for was a more visual representation of exactly how the visitors were navigating and using my site. Following a bit of research I came across Mouseflow.com (affiliate link) and decided to try out their service.
Now I often think you can tell how good a company is if there is a free version or a trial to allow you to evaluate it. Thankfully in this case there is a free version which allowed me to have 100 free recordings a month for a single website.
As my sites use wordpress as the underlying system there is a handy wordpress plugin from mouseflow which means configuring and setting up a website is a doddle! Once signed up you simply choose to add a website and complete the sites URL. You will then get a snippet of code to copy and paste into the wordpress plugin or into your sites HTML.
Once done you will get an e-mail to tell you that recording has begun on your website and you can now view the recordings on the Mouseflow.com website, it really is that simple!
Here is a breakdown of the features of mouseflow:
- Playback of Visitor Browsing Sessions – You physically watch the user scrolling around, clicking and see their keyboard and mouse inputs. Information available to see are Browser / Operating System / Date of Recording / Duration / Time on Site / Number of Pages Visited / Country / Screen Resolution / Language and Time Zone. You can also choose to skip inactivity so if the visitor has wandered off to make a cup of tea and then returned the playback will skip the periods where there is no movement on the mouse or keyboard.
- Click and Movement Heatmaps - A great way to see the hot spots on your pages and which parts people are drawn to or shy from.
- Link Statistics – See analytics about how people hover over links or how a particular link converts, there are 6 measures in total.
- Viewport Maps – Show you in detail how people scroll down your sites. How many people get down to that juicy nugget at the bottom of the page?!
- Visitor driven Page Analytics – See real page bounce rates, how long pages take to load, what the users see above the fold etc.
Since the trial I have made changes that have directly led to an increase in conversions. Being able to literally see a visitors frustrations helps me maximise the website design and layout to give a better end user experience.
I have now upgraded to the small package as that allows for a more useful 1000 recordings per month. This costs a reasonable 10 euros per month (plus VAT!) and all of the plans can be seen on their pricing page
(Although my content may include affiliate links I don’t review products because of this. I always choose products and services that I have / do use and find useful in my business on line)